This is the story about Penguins who adapted to the imminent change and moved onto a new way of life. The characters in the story—Fred, Alice, Louis, Buddy, the Professor, and NoNo. These are the main points in the book.
SET THE STAGE
1. Create a sense of Urgency
* Do we have a strong "why" for our change ?
2. Pull Together the Guiding Team.
* Bring powerful group guiding the change.
DECIDE WHAT TO DO
3. Develop the Change Vision and Strategy
* Clarify how future will be different from past.
MAKE IT HAPPEN
4. Communicate for Understanding and Buy-In
5. Empower Others to Act
* Remove barriers and make the innovation happen.
6. Produce Short-term Wins
* Create some visible success ASAP
7. Don't Let Up
* Press harder and faster after the first success
MAKE IT STICK
8. Create a new Culture
* Continue new behaviour until replace the old traditions.
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